Sappi Ideas that Matter, competition entry

Sappi annually holds a competition where design students 

choose a non-governmental organization (NGO) dealing 

with abuse and sponsor the production of a winning campaign.

Our group of 4 chose the Cart Horse Protection Association (CHPA). 

CHPA wanted us to develop a campaign that would encourage children

 to treat horses with respect and love in order to decrease the alarming rate 

of abuse of horses amongst children between the ages of 8 to 10.  

Our solution was to create a teacher package that would be included 

in the school curriculum for primary school learners,

 in the Cape Flats. Our group was one of the Sappi ‘Ideas that Matter’ grant winners.

[Sappi packaging]

[Inside of teachers package]

[Inside of teachers package]

Mageu Number 1 (Rebranding)

[Rebranded packaging]

[Poster advertisement based on Ziyakhipa mo TV ad]

“Fordcorp ran a competition where they 

listed a few of their brands that needed to be rebranded.

 My partner and I chose to rebrand Mageu Number 1. 

We had to give the brand vitality 

and simultaneously appeal to the South African male blue collar worker. 

As the brand is a proudly South African drink

 our solution was to use Tsotsitaal to show 

the diversity and spirit of South Africa 

and to promote the fact that Mageu Number 1 

gives the male blue collar worker energy throughout the day.”