[Rebranded packaging]
[Poster advertisement based on Ziyakhipa mo TV ad]
“Fordcorp ran a competition where they
listed a few of their brands that needed to be rebranded.
My partner and I chose to rebrand Mageu Number 1.
We had to give the brand vitality
and simultaneously appeal to the South African male blue collar worker.
As the brand is a proudly South African drink
our solution was to use Tsotsitaal to show
the diversity and spirit of South Africa
and to promote the fact that Mageu Number 1
gives the male blue collar worker energy throughout the day.”
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