Sappi annually holds a competition where design students
choose a non-governmental organization (NGO) dealing
with abuse and sponsor the production of a winning campaign.
Our group of 4 chose the Cart Horse Protection Association (CHPA).
CHPA wanted us to develop a campaign that would encourage children
to treat horses with respect and love in order to decrease the alarming rate
of abuse of horses amongst children between the ages of 8 to 10.
Our solution was to create a teacher package that would be included
in the school curriculum for primary school learners,
in the Cape Flats. Our group was one of the Sappi ‘Ideas that Matter’ grant winners.
[Sappi packaging]
[Inside of teachers package]
[Inside of teachers package]
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